Vipana - Marketing the Future, Today

Vipana, the Marketing Club of KSSEM-MBA, is a vibrant platform for students passionate about branding, strategy, digital marketing, and consumer behavior. The name Vipana, meaning marketing in Sanskrit, reflects the club's focus on blending traditional marketing principles with modern innovations to shape the future of business.

The club fosters creativity, analytical thinking, and market insight through activities like brand wars, ad-making contests, marketing case studies, digital campaigns, and guest sessions with industry experts. It encourages students to understand market dynamics, develop strategic thinking, and stay ahead of trends in a rapidly evolving business environment.

Core Objective

• Develop strong marketing and branding acumen
• Explore real-world marketing challenges and solutions
• Encourage innovation in communication and outreach
• Build awareness of digital and data-driven marketing tools

Vipana is where future marketers learn to create value, influence markets, and drive business success?today and for the future.